PRess
FootwearNews
How Two Female Sneaker Influencers Are Challenging the Male-Dominated Industry
Yaya Mazurkevich Nuñez and Jasmine Gonzalez have developed strong social media followings and powerful voices on their own. But the two believe they could better create meaningful change by joining forces.
Also on Yahoo!.
FootwearNews
WHY the nike air force 1 is winning 2020
“It’s a shoe that translates well to the masses because of the access and price point and like I said has that simplicity and classic essence,” said Yaya Mazurkevich Nuñez, co-founder, InHerSoles Collective. Her counterpart at InHerSoles also suggested that it has been successful with millennials due to its gender fluid aesthetic and minimalism.
Also on Yahoo!, MSN, NewsBreak, and News247 (New Zealand).
FootwearNews
Sneaker Sales Are Down Dramatically, But the Resale Market is Hanging Tough
The coronavirus hasn’t derailed the sneaker resale marketplace — although the once robust business is facing its share of challenges. For InHerSoles Collective co-founder, the shoes have to be an absolute must-have for her to put a pair in the online cart and check out.
Also on Yahoo!, Flipboard, SoleStage, S-PLY STYLE, and LinkedIn (ES).
Gimlet
flipping the game
For women in the sneaker world, it can feel like we’ve barely got a foot in the door. Flipping the Game is a three part series about the first shoe that got women into the sneaker game: the Reebok Freestyle. Flipping the Game dig into why women are still fighting for recognition in the sneaker world– 30 years after the Freestyle dropped. Hosted by Scottie Beam. From Reebok Classic, produced in partnership with Gimlet Creative. Listen to InHerSoles Collective Co-Founder, Jasmine Gonzalez featured throughout this 3-part series.
Beauty IRL by Darian Symoné Harvin
Is beauty similar to streetwear?
“Yaya Mazurkevich Nuñez is an experiential creative producer, marketer, sneaker collector, first-generation Dominican American hailing from the Bronx and naturally influential. She’s worked with brands such as Concepts, Champs Sports, and Adidas. There are *so few people* I trust to talk about branding and consumer behavior in a very practical, realistic way because they have the experience to back it up, and Yaya is one of them.
Yaya is also, like me, a Sagittarius. I’ve known Yaya since I was in college, when we were Twitter friends. Then, eventually, our worlds collided once I officially moved to NYC, and we started to build our careers in media.
Here, I ask Yaya to indulge my latest thoughts to see if they hold any truth: are streetwear and beauty similar in consumer behavior and marketing tactics?”
FootLocker Women
EP 3: #lockerlooks by brooklyn @kixiejixie
Take a journey into FootLocker Women’s favorite local sneakerHERhead’s collections.
Check out the latest Episode featuring InHerSoles Collective’s co-founder @kixiejixie repping Brooklyn, NY! 🗽
NBAKicks
Starting Five
Ms. @OGYAYAA checks in & gives her Starting Five kicks! #NBAKicks • #NBAPlaymakers
theGIRLMOB
ladies kickin’ it
“We know that March is Women’s History Month and that we are officially in April, BUT we couldn’t let the opportunity pass by to share this dope conversation with you MOB! How many of you remember buying your first sneakers? How many of you have felt like you had to wear heels at the office or for a date? In this video women of all backgrounds share their feelings about sneaker culture and how women are at the center of it… because we are always at the center of everything that’s hot. Amirite?”