Airess/Eir Archives is a play on the words heiress and heir. This archive, that will be activated annually, welcomes all to celebrate the Air Max legacy. Airess/Eir Archives hones in on the individuals’ perspective on the Nike Air Max legacy and showcases those passions to the world using video submissions. The focus of this initiative is to create a time capsule that highlights stories related to everything Air Max for future Air Max lovers.
For our first annual “Airess/Eir Archives” celebration in March of 2020 we partnered with Jimmy Jazz to further amplify these important moments. The archive is a call out to all - the young, the mature, the creators, the connoisseurs and the newcomers- to share their Air Max legacy with the world.